Native from Mexico city, Sunlook sunglasses is a carefree eyewear brand that speaks to young modern consumers.
The objective of Sunlook today is to become the most recognized street style brand for Millennials and GenZs that is 100% made by Mexicans.
We created that digital notoriety campaign to start showing their first models of sunglasses, and snow version,with the objective of reaching the target of a young, urban and adventurous audience.
Sunlook features the latest technology for sun care with PREMIUM characteristics, quality and resistance at an affordable price. Sunlook’s intent is to become a vision of youth culture, not only in Mexico and Latin America, but all around the world.
Agency: AMR Studio
Client: Sunlook sunglasess
Creative Direction: Abraham Mercado, Álvaro Melgosa
Art Direction, Design & Motion: Álvaro Melgosa
Photos: Abraham Mercado