APP FACEBOOK REGALETRAS.
Art Direction /Graphic Design / Social Media /
The publisher Random House Mondadori asked us for a campaign of notoriety for Christmas that in addition to image and generate engagement with users, gave them direct sales online or at least that users knew their list of recommended books to give during these dates.
So, we created a Christmas character that escaped from stereotypes.Thus «El Regaletras» was born: a nice box that you could personalize with the gadgets that you like the most to make the box a character as yours as possible. From the «customization» of the box «the application would generate a letter or whislist with your favorite books that you could buy or give, as well as participate in the draw of your list and that the» Regaletras «will take them home.
It has been an integrated digital campaign that includes videos from Branded Content, an application and ad hoc content created for the brand’s social networks: especially Facebook and Twitter.