Within the communication strategy of the ibis hotel chain, focused on the creation of branded content and special actions, we launched a quiz contest specially designed to reinforce engagement with the public, be viralizable and improve knowledge of brand values.
Through a previous survey among the followers of the brand on Facebook, we selected a series of dreams that could make the best classified of the contest come true.
Then, with the included campaign in RRSS, we launched the game and established a scoring system that rewarded not only the skill and speed of the participants, but also their generosity. Sharing with their friends the possibility of playing gained points, while introducing new rivals in the competition.
The questions were specifically chosen to provide details of the selected destinations and their corresponding ibis hotels.