SUNLOOK, LOOK&FEEL

• Álvaro Melgosa

SUNLOOK, LOOK&FEEL

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Art Direction / Graphic Design / Motion graphics

Native from Mexico city, Sunlook sunglasses is a carefree eyewear brand that speaks to young modern consumers.

The objective of Sunlook today is to become the most recognized street style brand for Millennials and GenZs that is 100% made by Mexicans.

We created that digital notoriety campaign to start showing their first models of sunglasses, and snow version,with the objective of reaching the target of a young, urban and adventurous audience.

Sunlook features the latest technology for sun care with PREMIUM characteristics, quality and resistance at an affordable price. Sunlook’s intent is to become a vision of youth culture, not only in Mexico and Latin America, but all around the world.

sunlookstore.com

SunLook_piece_1
SunLook_piece_20
SUNLOOK-Look&FeelHastag
Look-and-Feel
piece_2-sweetness
Look&Feel-Sweetness
Sunlook_Sweet
SUNLOOK-sweet-Hastag-min
Look&Feel-Sweetness-min
piece_2-free
Freedom
Sunlook_Free
SUNLOOK-free-Hastag-min
Look&Feel-Free-min
piece_2-fresh
freshness
Sunlook_Fresh
SUNLOOK-fresh-Hastag-min
Look&Feel-Fresh-min
SunLook_piece_15b

Credits:
Agency: AMR Studio
Client: Sunlook sunglasess
Creative Direction: Abraham Mercado, Álvaro Melgosa
Art Direction, Design & Motion: Álvaro Melgosa
Photos: Abraham Mercado